issue life

issue life
СМИ, рекл. срок жизни номера [выпуска\]*
а) (показатель средней продолжительности читаемости, т. е. срок, в течение которого обычно читается журнал; считается, что в США этот срок составляет пять недель для еженедельника и три месяца для ежемесячного издания)
б) (период между публикациями двух номеров)

Англо-русский экономический словарь.

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